Omnichannel CX Solutions | Outsourced Customer Service by TELUP

A telemarketing service, an important part of a company’s marketing mix, is used to generate leads, make sales and take care of various marketing activities by connecting and interacting directly with customers over the phone or by videoconference. It is also an efficient means to collect information by conducting surveys, will help you better understand your potential clients or market and finally can actively enhance your customer’s experience. Service providers such as TelUp specialize in outbound calls and reaching out to potential customers in your target markets. They use different strategies to get their sales pitch in front of potential clients, such as cold calling and other types of telemarketing campaigns.

There are many reasons why a business still needs a telemarketing service, but it is mainly used to gain an immediate understanding of a customer’s interest in your product or service. By reaching out directly to potential clients, your team of telemarketers will be able to create a much more interactive environment and a highly personalized sales experience. Despite the changes of the digital world and the rise of social media, creating a relationship with a customer is more important than ever. This is why telemarketing is still very relevant to a company today and has adapted by using means such as conferencing calls. Through a sales campaign or outbound calls , TelUp helps you develop the best marketing strategy to get you closer to your goals and to become an industry leader through world class services.

Finding the service provider that can help you reach your goals is not always simple. Cold calling services and outbound calls are often the first point of contact with customers, and a unique opportunity to develop a personal relationship with them. In B2C telemarketing services, and perhaps even more in B2B telemarketing services, the “sales pitch” must be perfect. Here is how to find the perfect partner for your growth:

Location

The location of call centers is important for a variety of reasons, and is the most important factor when it comes to your budget. Outsourcing your telemarketing services out of the country allows you to pay less,  however it is essential to work with someone you can trust to provide a great quality of service. TelUp ensures that all the call center agents are fluent in the language spoke by your potential customers and follow a comprehensive training on your business and how to represent your brand.

Business Type and Industry

Some services specialize in certain industries or a specific campaign, including financial services, law firms and retail. With the right marketing plan, they can attract people with the same industry. A key factor in choosing a telemarketing service will be the market you are targeting and your potential clients. For example, if your target audience consists of highly skilled individuals or company executives, you’ll need a telemarketing service that is best suited for creating customer relationships.

Reputation

Because of the excesses and methods practiced by many service providers in the past, telemarketing services as a whole gained a negative reputation. Companies such as TelUp are working hard to show that inbound and outbound telemarketing can be done in an ethical and respectful way, without sacrificing performances and sale opportunities!

Sales and Lead Generation Campaign

Sales telemarketing remains a very popular approach today! It takes place when a trained agent reaches out to potential customers to sell a product or service, where he takes care of the entire selling process. However, this can become very time consuming and each sale is costly.

This is where telemarketing lead generation can help a business’s internal sales team. By taking care of the initial contact, they can pass on an updated list of prospective clients that seem to have an interest in your offering. By having a high quality list of potential clients and by offering an experience tailored to their needs and wants, your sales team will definitely be more successful during consumer calls and create actual sales.

Business to Business, or B2B telemarketing

A B2B telemarketing channel is usually one of two: building a link between two or more companies or selling products and services from a company to another. Both are all about using telemarketers calls for selling purposes and will help you to find the right people to have as customers and enable you to promote your brand.

Business to Consumer, or B2C telemarketing

B2C is much more concentrated on customers instead of companies, with telemarketers directly contacting target customers, or leads, that have an interest in your product or service. This is a very proactive approach, with the goal of introducing your product or service to a lead and eventually to sell it.

Telemarketing is a natural step for businesses trying to grow their sales, expand to a new market or push new products/services. The earlier you start prospecting and reaching out to potential customers and partners, the faster you will succeed. What stops businesses are the costs and the expertise to develop in-house telemarketing capabilities. Telemarketing services are a good investment if your business needs a more specialized and focused approach to sales with trained professionals that are specific in prospect outreach.

If you want to reduce call costs and not feel that you are making an investment in training your own sales staff, it might be worth considering outsourcing your telemarketing operations. Your outsourcing agency can make plans based on the number of sales you are hoping to make every month, saving your company the time and money needed to train your own employees as salespeople.

 When you have the sales plan, the budget, and a look at what your internal capabilities are, you can make sure that what you can do in-house isn’t enough if your goals aren’t met. Having a telemarketing service as the company’s number one source of sales is what

There are many strategies when it comes to telemarketing, which are usually classified between inbound telemarketing and outbound telemarketing services:

1. Inbound telemarketing, or inbound customer services, is when the potential buyer makes the initial move by calling you about a product or service he already has an interest in. They already are interested which greatly simplifies the sales process and the development of a relationship. However the challenge is to appropriately market your products to potential clients beforehand!
2. Outbound telemarketing is the most popular choice, and is when the seller initiates the contact by calling potential clients. As one would assume, there is no point calling everyone: the success of outbound marketing resides in making the right consumer calls. The challenge will be to segment your market and target the right one based on demographics.

What other services can be provided by TelUp?

TelUp’s service is a cost-effective solution to improve the efficiency of your sales teams, improve the relationship they create with clients and turn a call into an actual sale. In addition to outbound telemarketing calls, we can provide third-party logistics for your call center. Our agents can take care of unsolicited calls from clients, B2C and B2C appointment setting, follow-ups and much more!