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Call centers play a vital role in supporting businesses around the world. In fact, according to the World Bank, the global market for call center outsourcing reached $63 billion in…

Every firm depends on its customers. It’s therefore important to develop a plan to consistently attract new clients. However, the cost of customer acquisition has increased by 50% over the…

The fluid nature of the marketing world has been particularly obvious over the past 10 to 20 years thanks to the expansion of the Internet into the forefront of our…

When you’re a growing company, you know how important it is to boost sales and increase revenue quickly. For small business entrepreneurs, there isn't a simple, universal plan for business…

You might have read or seen customers, businesses, and marketing professionals calling out for ways to modernize telemarketing — that is, adapting it to today’s digital reality and the online,…

How does one attract more subscribers without spending too much money? This is the million dollar question facing startups. There is a common perception out there that, in order to…

The main aim of every firm is to generate a profit and maximize sales. However, not all businesses have the necessary marketing, branding, SEO, or design knowledge to reach that…

You just launched your start-up. You studied the demand for your product or service and you are ready to make your first sale. Now is the time to find your…

Telemarketing is one of the most powerful tools for increasing sales and finding business prospects because it touches upon all four aspects of marketing: awareness, interest, action, and retention. There…

Inbound and outbound telemarketing are used by businesses that seek to go beyond traditional marketing efforts or advertising. They are an essential step in the sales funnel. Generally, call center…